Wolfgang Schewe and the Boutique Hotel Nixe on Rügen

From engineer and ice pioneer to Binz's successful hotelier

Published: March 18, 2025

Wolfgang Schewe stands on the roof of the Hotel am Meer on the island of Rügen and looks out over the Baltic Sea.

A summer morning on the beach promenade, a breeze is blowing across the Baltic Sea, mice are squawking and Wolfgang Schewe is walking to work at the Hotel Am Meer. It is his hotel. He opened it in 1995, even though he was an engineer, not a hotelier, and earned his money as an ice cream wholesaler. Nevertheless, he invested in a hotel. Because Schewe had understood one thing: In pioneering times, you can't be timid. You have to follow your gut instinct.

Wolfgang Schewe with daughter Johanna in the restaurant of the Hotel am Meer with a coffee and both laughing.

Wolfgang Schewe and the next generation

His gut feeling and the development

It was a big project, with 60 rooms, and Schewe says that he slept badly at the time. Deep down, however, he always knew that he would make it. And at the latest when he saw how the first guests felt, it was finally clear to him: he was on the right track.

A room from the inside at the Hotel am Meer in Binz - bed, seating with a view of the promenade

For the good and the beautiful

View into the rooms of the "Hotel Am Meer"

Schewe was and is passionate about his work. Sometimes, during a conversation, he literally runs his fingers over the tabletop, as if something inside him is delighted by the fine grain of the wood.

He always had a special sense for spaces, furniture and materials. But then he graduated in engineering, left the former GDR for political reasons and only returned to his home island of Rügen in 1990.

Fisherman's beach next to the village of Binz on Rügen with plants and stones - the view of the water
The hotelier loves the quiet corners of Binz. The fishing beach for example
The "Nixe" house nestles romantically behind the dune grass in Binz at sunset.
The "Nixe" ducks romantically behind the dune grass in Binz.
The beach and promenade of Binz from the air with the pier and part of the Baltic Sea at sunrise
Unmissably beautiful, the beach and the promenade with the Binzer pier on Rügen

In Binz, Schewe opened a second hotel in 2018: the Boutique Hotel Nixe with a fine spa and first-class restaurant, which he opened in a listed Art Nouveau villa. It is located where the white Binzer Bäder architecture shines brightest: on the beach promenade. Wolfgang Schewe likes the beach promenade, but also the quiet corners of Binz. The fishing beach. The beech forest that begins there and stretches up the coast. But his favorite place is the Blue Moon Lounge, right at the top of the „Hotel Am Meer“, a place for looking outwards and inwards. Just as it should be for a pioneer.

Worth seeing

in Binz on Rügen

27 results

  • Dorint Seehotel BINZ-THERME Rügen

    • Strandpromenade, 18609 Binz

    Celebrate bathing culture. Being carried by the water, almost like in the Dead Sea. Enjoy a unique treasure: healing thermal brine springs from 300 to 1,222 meters deep, a fabulous 220 million years old and comfortably warm. Directly behind the dunes and the sea you will find comfortable rooms, suites and apartments, an exclusive wellness, beauty and sauna world, first-class gastronomy, kids club, playground ...

    Read more: "Dorint Seehotel BINZ-THERME Rügen"
  • Imperial

    • Strandpromenade, 18609 Ostseebad Binz

    Your family-run hotel to make you feel at home. Furnished in the tasteful style of resort architecture - right by the sea - in a central yet quiet location.

    Read more: "Imperial"
  • © Tourismuszentrale Rügen

    Baltic resort Binz municipality spa administration

    • Open today
    • Heinrich-Heine-Straße, 18609 Binz

    The spa administration of the municipality Baltic resort Binz is located in the Haus des Gastes. There you will find the tourist information, event rooms, the wedding room, a game room, a reading corner and public internet access.

    Read more: "Baltic resort Binz municipality spa administration"
  • © TMV/Gohlke

    Pier Binz

    • 18609 Binz

    The Binz pier on the Island of Rügen, with a length of 370 meters, is the second longest pier on Rügen after the Sellin pier.

    Read more: "Pier Binz"
  • Loev Hotel Rügen is centrally located in the center of Binz, 50m from the beach., © Loev Hotel Rügen, Mirko Boy, Hadiko Creativ Media

    Brasserie & Bar Loev

    • Hauptstraße, 18609 Binz

    The Brasserie & Bar at the Loev Hotel Rügen is located directly on the main promenade of Binz, only 50m from the pier. Excellent cuisine, high-quality wines and spirits as well as delicious cocktails can be enjoyed here in a relaxed atmosphere. Live music evenings and SKY TV sports broadcasts can be experienced in the Loev Bar.

    Read more: "Brasserie & Bar Loev"
  • © TMV

    Hotel Merkur and Villa Asta

    • Schillerstraße, 18609 Binz

    Hotel Merkur was built in the style of classic resort architecture at the turn of the century.

    Read more: "Hotel Merkur and Villa Asta"
  • © nymphe strandhotel & apartments GmbH & Co. KG

    nymph beach hotel & apartments

    • Strandpromenade, 18609 Ostseebad Binz

    Visit the nymphe strandhotel & apartments in the Baltic resort Binz and spend relaxing days with bathing romance and the sound of the sea. On the seemingly endless sandy beach, you can brush off everyday life with a fresh Baltic Sea breeze.

    Read more: "nymph beach hotel & apartments"
  • © Rugard Strandhotel

    Rugard Strandhotel

    • Strandpromenade, 18609 Binz

    Your first-class private hotel directly on the beach promenade in the Baltic resort of Binz offers the highest comfort, the most pleasant atmosphere and top service.

    Read more: "Rugard Strandhotel"
  • © www.binz-ferienhaus.de

    Vacation home Binz

    • Rabenstrasse, 18609 Binz

    Beachfront, quietly located vacation home for 6 people in the Baltic resort Binz on the Island of Rügen. This house has three bedrooms, two bathrooms, kitchen-living room, terrace and balcony and is perfect for a family vacation.

    Read more: "Vacation home Binz"
  • © Bildarchiv Biosphärenreservatsamt-Südost-Rügen

    The “Granitzhaus“ and exhibition

    • Open today
    • Jagdschloss Granitz, 18609 Binz

    Since 2004, the former forester’s and guest house of the “Fürsten zu Putbus“ houses a visitor centre about the UNESCO biosphere reserve “Südost-Rügen“.

    Read more: "The “Granitzhaus“ and exhibition"
  • © Hotel meerSinn

    Hotel Meersinn

    • Schillerstr., 18609 Ostseebad Binz

    Hotel meerSinn is more than a wellness hotel - in the adjacent health center artepuri® med a team of specialists and therapists is at your disposal with medical services at the highest level.

    Read more: "Hotel Meersinn"
  • © Hotel Vier Jahreszeiten Binz GmbH

    Suite Hotel Binz

    • Zeppelinstraße, 18609 Binz

    The Suite Hotel Binz offers especially for families a wide range of sports, wellness and enjoyment in the immediate vicinity of the Baltic Sea.

    Read more: "Suite Hotel Binz"

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