Free Hands-On Workshop at the DeveLUP Future Center · Workshop 1 of 4 in the series “Visible, Secure, and Ready for Digital” Your Google Business Profile—Free, Massively Underestimated, and Ready for AI Search
At a Glance
When: Wednesday, September 9, 2026, 6:00–8:00 p.m.
Where: DeveLUP Future Center, Garnisonsstrasse 7, 19288 Ludwigslust, or join conveniently via video call (hybrid participation available)
Who: All stakeholders in the Ludwigslust-Parchim district—SMEs, self-employed individuals, clubs, associations, municipalities, advocacy groups, and educational institutions. This event is especially intended for anyone who has never worked with this type of initiative before.
Cost: Free of charge, thanks to EU funding
Facilitator: Digitalization Coach & AI Consultant Alexander Ertner
Registration: via email to alexander.ertner@kreis-lup.de | Minimum number of participants: 6
Can AI find you and your offerings?
About 80% of all search queries in Germany go through Google. And the biggest update in the history of Google Maps has just been launched: The artificial intelligence “Gemini” is now built right into the map. In the future, people will no longer search for “Restaurant Ludwigslust,” but will instead ask the AI complete questions—for example, “Where can I find regional cuisine with a patio tonight?” If your business isn’t well-maintained on your Google Business Profile, it simply doesn’t exist for many searchers.
The good news: Your Google Business Profile is free, and you can set it up yourself. That’s exactly what we’ll get you ready to do in this workshop.
What You’ll Learn
How to set up your Google Business Profile step by step—no prior knowledge required
How to improve existing listings and optimize them for the new AI search
How to turn local search queries into real leads, visits, and inquiries
And all of this without an advertising budget—explained clearly and ready to implement right away
Who’s this for?
The workshop is intentionally designed to be accessible to everyone: If you’ve never created a business profile before, this is the perfect place for you. No prior knowledge is required, and questions are actively encouraged. You’ll leave with concrete next steps—whether in person or via the online session.
Simply register by email, stop by, or join us online. We look forward to seeing you.
Registration: via email to alexander.ertner@kreis-lup.de | Minimum number of participants: 6
*Parts of this announcement, including the image, were created using AI. Disclosure requirement under the EU AI Act. Please note: AI can make mistakes!
