Free Hands-On Workshop at the DeveLUP Future Center · Workshop 2 of 4 in the series “Visible, Secure, and Ready to Go in the Digital World” Visible Beyond Google – How to Use Bing Places, Facebook, and Apple Maps Effectively
At a Glance
When: Thursday, October 8, 2026, 6:00–8:00 p.m.
Where: DeveLUP Future Center, Garnisonsstrasse 7, 19288 Ludwigslust, or join conveniently via video call (hybrid participation available)
Who: All stakeholders in the Ludwigslust-Parchim district—SMEs, self-employed individuals, clubs, associations, municipalities, advocacy groups, and educational institutions. This event is especially intended for anyone who has never worked with this type of initiative before.
Cost: Free of charge, thanks to EU funding
Facilitator: Digitalization Coach & AI Consultant Alexander Ertner
Registration: via email to alexander.ertner@kreis-lup.de | Minimum number of participants: 6
Google alone isn’t enough anymore—can AI find you everywhere?
If you’re only listed on Google, you’re missing out on digital reach. That’s because AI search has changed the rules of the game: Programs like ChatGPT and Microsoft Copilot rely on Bing for local queries—if you’re not listed there, you simply won’t appear in the results. Siri and Apple Intelligence use Apple Maps as a database for millions of iPhone users. And for many people in the region, Facebook remains the go-to local platform where they first look for recommendations, hours of operation, and events.
The good news is that these listings are also free, and you can manage them yourself. That’s exactly what we’ll help you get up to speed on across all channels in this workshop.
What You’ll Learn
How to set up and keep your listings on Bing Places, Facebook, and Apple Maps up to date—no prior knowledge required
Why consistent data across all channels is crucial—because AI classifies conflicting information as unreliable
A simple checklist for the ongoing maintenance of your online profiles
And all of this without an advertising budget—explained clearly and ready to implement right away
Who is this for?
The workshop is intentionally designed to be accessible to everyone: No prior knowledge is required, and questions are expressly encouraged. Attending Part 1 is helpful but not required. The principle applies here more than ever: The crucial question is no longer just whether people can find you—but whether AI can find you. You’ll go home—or log out of your online session—with concrete next steps in mind.
Simply register by email, stop by, or join us online. We look forward to seeing you.
Registration: via email to alexander.ertner@kreis-lup.de | Minimum number of participants: 6
*Parts of this announcement, including the image, were created using AI. Disclosure requirement under the EU AI Act. Please note: AI can make mistakes!
