Images of Idyll: Tradwives and the Aesthetics of Female Domesticity—Questioning a Traditional Ideal of Women and the Family -
On social media, “tradwife” accounts showcase carefully composed images of domesticity, caregiving, and a slower-paced, often rural way of life. In this lecture, we’ll delve into these visual worlds and examine the traditional ideal of women and family as a self-chosen way of life. We’ll also explore the longing for guidance and security that such narratives tap into, as well as their anti-feminist implications. In this way, the private idyll framed as “traditional” is revealed as a politically charged image that conveys societal notions of order.
Speaker: Sociologist Viktoria Rösch is a research assistant at Frankfurt University of Applied Sciences. She is currently writing her doctoral dissertation on “Media Portrayals of Femininity in the Far Right.”
